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Sports Publicity: A Practical Approach

Joseph Favorito. Sports Publicity: A Practical Approach Authors:Joseph Favorito.
Publisher:Butterworth-Heinemann
Year:2007
Serie:
Pages:408
Sizes:
Price:3358 rub.
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Book Summary:
Sports Publicity offers unique, practical insight to the oft-overlooked but vastly important aspect of effective public relations within a sport organization. Written by Joe Favorito, former Vice President of PR for the New York Knicks, this book offers a diverse look at the various genres of sport PR, and delves into the history of the field, as well as providing perspective on where it is going with the burgeoning popularity of various new media. Features chapters that emphasize and instruct regarding the importance of good writing and speaking, and also looks at how to effectively deal with international media- the expectations of non-American press with American athletes, how non-American athletes deal with American media, respecting traditions and avoiding stereotypes, and other important lessons.

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