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Sports and Entertainment Management

Ken Kaser. Sports and Entertainment Management Authors:Ken Kaser.
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Year:2004
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Price:6150 rub.
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Book Summary:
Book Description Sports and Entertainment Management serves as a one-semester course for marketing and business management students. Using topics in the sports and entertainment industries, the text and multimedia supplements cover the basic functions of management as outlined in national and state standards. Management topics discussed in the twelve chapters include leadership, finance, product management, people management, information management, legal and ethical issues, customer relations, sales management, managing change, and career development.

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