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Sports Entrepreneurship: Theory and Practice

Simon Chadwick, Dorene Ciletti. Sports Entrepreneurship: Theory and Practice Authors:Simon Chadwick, Dorene Ciletti.
Publisher:
Year:2012
Serie:
Pages:207
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Price:5082 rub.
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Book Summary:
Sport is inherently entrepreneurial, though few formal connections exist in academic literature. Sports Entrepreneurship: Theory and Practice fills that void, featuring chapters by notable scholars whose contributions cover both the conceptual and case examples highlighting sports entrepreneurship from a global perspective. Editors Dorene Ciletti and Simon Chadwick have assembled a collection that provides insight into the integration of entrepreneurship and sport, building on often-distinct research from both fields, and exploring the innovation, risk-taking, and proactiveness that connect them. The 13 chapters examine the entrepreneurial nature of sport from numerous perspectives, including marketing, broadcasting, sponsorship, and social entrepreneurship and feature examples of organizations, associations, and sport-related products from the US, Australia, Europe, and India.

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